About Dashtrack
Built by an agency, for agencies
Dashtrack didn't start as a startup idea. It started as a frustrated founder building the tool his own agency needed — because nothing on the market did the job.
The story behind Dashtrack
Victory Digital is a marketing agency that manages dozens of clients across retainer and project-based engagements. For years, the team used spreadsheets for retainer tracking, separate tools for time logging, Slack for communication, and one of those generic CRMs that never quite fit.
The problem wasn't that they didn't have tools — it was that they had too many, none of which talked to each other. Reconciling retainer hours, tracking project profitability, and knowing what the team was actually working on required constant manual effort.
So we built what we needed: a platform where clients, projects, time, and revenue all live in the same place with the same relationships. No integrations to maintain. No data to reconcile. One source of truth for the entire agency operation.
What started as an internal tool turned into something we realised other agencies needed too. Dashtrack is that tool — battle-tested in a live agency environment before it ever became a product.
50+
Agencies using Dashtrack
10k+
Clients managed
2023
First line of code
98%
Client retention
Our Mission
To give every marketing agency a single source of truth for their entire operation — so they spend less time managing tools and more time doing exceptional work for their clients.
Our Vision
To become the operating system that marketing agencies rely on — the place where client relationships, project delivery, and business performance come together in one intelligent view.
What We Stand For
Our core values
Agency-First
Every feature in Dashtrack exists because a real agency team needed it. We don't build generic CRM features — we build solutions to the daily problems agencies face.
Radical Transparency
Shared visibility is at the core of how agencies should operate. Dashtrack makes sure everyone — from the account manager to the MD — sees the same picture at the same time.
Built to Scale
We design for the agency that's outgrowing its processes. From 5 people managing 10 clients to 50 people managing 200 — Dashtrack grows with you.
Crafted, Not Assembled
We obsess over the details that make agency work easier: real-time retainer tracking, the allocation matrix, meeting notes with action items. Every interaction is intentional.